Color for Everyone. Creativity Made easy. Colorance is for everyone.

Every stylist. Every client. Every service

It’s the easiest and most versatile Demi-permanent color on the market and can be used to create anything from soft hues to strong statements


Silklift strong

Normal to resistant hair / color treated hair.

  • Highlights
  • Regrowth touch-up
  • Bleach wash
  • Freehand techniques
NEW: Up to 9 levels of lift.


Developer lotions

  • Unified lotion system designed to create intensive, long-lasting color results with outstanding brilliance and shine, made for Topchic, Colorance and Oxycur Platin
  • With integrated patented IntraLipid Technology - for improved combability and a smooth hair touch**
  • Upgraded with BondPro+ Technology to offer essential protection during hair color processes
** Perfect performance only guaranteed when used together with Topchic, Colorance or Oxycur Platin.

Perfect performance

Topchic guarantees intense colors full of brilliance in all dimensions.

  • 100% grey coverage - Improved performance for complete variety: from classic N shades, cool NA shades, intense NN shades to TriFlective Naturals. All guaranteed by the Dye Penetration and Reflects3 System.
  • Ultimate Durability - First cool assortment on the professional hair color market from Goldwell staying cool over time - guaranteed by the innovative CoolProtect Technology.
  • EXCELLENT EVENNESS - For beautiful, even color results from regrowth to ends. Guaranteed by the Equalizer System 2.0.
  • OPTIMUM GENTLENESS - 100% performance with no compromise on gentleness - guaranteed by patented Coenzyme Technology & creamy-smooth lotion with IntraLipid.
hair perfection

We embrace your passion for beautiful hair. It’s what drives us forward.

We are constantly seeking new and innovative ways to perfect hair’s color, condition and texture - because you and your clients expect and deserve it.

We do more than just understand you. We think like you.

We are
dedicated to hair


Our corporate philosophy on sustainability is to make life more beautiful…for you, our salon partners and for your clients bu contributing to a sustainable society.

We are reducing

  • Energy and water usage
  • CO2 emissions

In our formulas step-by-step to help minimize their environmental impact.

Animal testing

We comply in full with the legal requirements worldwide. As early as the late 1980s we put a stop to all animal testing for product qualification, well before the relevant EU legislation in 2004.

We use packaging materials from renewable sources whenever possible to help keep the planet in balance.

For example…

We strive to source all our paper, cardboard and other wood-fiber materials globally from certified sources.